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THE REWARD
AN ACT THAT CONVERGES ALL ACQUIRED SKILLS FROM THE PREVIOUS INTO A LITERACY MEDIUM THAT PRIDES ITSELF IN ITS CREATIVITY, COLLABORATIVENESS, AND OUT OF BOX THINKING. THROUGH MY CONCEPTUAL AD SPECS AND PITCH, I HAVE USED CREATIVITY, RESEARCH SKILLS, AND ADAPTABILITY IN CREATING ENGAGING AND UNIQUE PIECES.
PRODUCT: High-altitude Hydration Gel.
TONE: Absurdist, High-energy, and Aggressive.
PROBLEM: Young people spend their time looking at the GOATs.
INSIGHT: Mountain Goats are remarkable.
SOLUTION: Young people should spend their time chasing their GOAT.
CHUG JUICE—CALL TO ACTION CAMPAIGN
PRODUCT: Wooden handcrafted keyboards.
TONE: Ultra-cozy, Wholesome, and Comforting.
PROBLEM: Old apple trees are cut down in orchards.
INSIGHT: Life after retirement can be dull.
SOLUTION: There is always an opportunity for a second life.
WOODEN STEPS--SECOND LIFE CAMPAIGN
PRODUCT: African Textile Fashion.
TONE: Whimsical, Playful, Sustainable, and Youthful.
PROBLEM: Seun'Dele's marketing needs to fulfill the last checklist in storytelling: world-building.
INSIGHT: Audiences are drawn to lived-in worlds.
SOLUTION: Create modest short-form skits to fictionalize and directly showcase the world of Seun’Dele and its values.
